|
|
Science and Technology in Media
Gellnerová, Zuzana ; Haupt, Jaromír (referee) ; Smutný, Milan (advisor)
Tato práce se zabývá vlivem médií, především nových médií, na oblast vědy a techniky. Definuje základní mediální pojmy a upozorňuje na to, že média mohou být výborným prostředkem k propagaci vědy a techniky, ale mají také obrovskou moc a mohou zkreslovat realitu a manipulovat s lidmi. V práci je také rozebráno několik konkrétních příkladů. V závěru práce je nastíněn možný pohled do budoucna propojení vědy, techniky a médií.
|
|
|
Open Call
Gajdošík, Andreas ; Rathouský, Luděk (referee) ; Sterec, Pavel (advisor)
In diploma thesis Open Call I focus on unequal position of artists in current art world in which, despite the transparent practices like open calls, still persists the cult of name, the power of networking and personal recommendation. This topic I artistically process in form of practical artistic intervention, which is close to the tactics of 1:1 scale of Arte Útil - specifically by creation of software tool called Nomin. Its purpose is to support weakened or marginalized groups of artists. Nomin uses properties of email protocol SMTP to allow its users-spectators to send fake self-recommending emails - from email addresses of famous curators to the inboxes various galleries or other art institutions. During development of program Nomin and its technical background (software documentation, web page etc.) I followed the paradigm of free, libre, open source software (FLOSS) and also the methodology of agile software development in order to provide in this gesamtsoftwerk the users-spectators with fully functional, user-friendly software and give them possibility to influence further development of Nomin or directly participate on it. Created artwork is thus not a single artefact but rather a set of interconnected objects and practices grounded in the network of social bonds and behaviours which balances on the edge of institutional critique, useful art, participatory art and collective performance.
|
|
|
LABORARTORY BRNO
Pospíšil, Tomáš ; Nový, Vítězslav (referee) ; Ponešová, Barbora (advisor)
The object of the proposal is a gallery of modern and new media art together with a community centre, which serves as a platform for creating projects in borderland between science and art. The form of the two separately standing buildings is significantly influenced by their surroundings. The modern barrier of the street Koliště is enhanced by blind concrete facades of the designed buildings. The unity with Cejl indicates reclusion, rawness and sense of community, especially significant is the parterre which is shaped as two atria with different levels of intimacy. The dominant feature of the project is a superelevated golden cube, which conceals the main space of the gallery. It is situated behind the wall of buildings and it looks down at the city centre, which is possible thanks to its height. The remaining space is located in lower level and it is less opulent, as it stands back to the street on one side and completely opens itself into atriums through glassed-in walls on the other side. The goal of the project was to extract and put into shape specific aspects of the place and to create a user-friendly environment.
|
|
|
The Evolution of the Beauty Ideal Portrayal in the Media for Adolescents since 2005 to the Present
Lůžková, Daniela ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of the thesis is to describe the development of the portrayal of the beauty ideal in the Czech media for teenage audience from 2005 to the present. The theoretical part of the thesis captures the historical transformation of the ideal of beauty and its current meaning for individuals and society, as well as the conclusions of existing studies on the concept of the ideal of beauty in the media, both printed and online. The data source for the analysis were randomly selected copies of magazines for teenagers (Bravo Girl, Dívka, Top Dívky, JJ), as well as YouTube videos and Instagram posts of well-known Czech influencers. Qualitative analysis, specifically grounded theory, is used as a research method. The research showed that in printed media, the concept of the ideal of beauty was narrowly defined and did not allow many exceptions, throughout the whole examined period. Anything outside of this narrow view was framed as a problem to be solved. In new media, the current definition of the standard of beauty has been gradually eroded, among other things, by the body positivity movement. The theme of beauty has diversified, diversity is admitted, and former imperfections are framed as normal manifestations of the human body. The same time, however, the current media content still repeats...
|
|
|
Possibilities of developing digital competencies within the scope of art lessons in basic education
Tihon, Štěpán ; Kitzbergerová, Leonora (advisor) ; Raudenský, Martin (referee)
The diploma thesis focuses on the possibilities of developing digital competencies within the scope of art in basic education. In the theoretical part, it focuses on the definition of terminology related to digital forms of art, names the basic principles of new media and focuses on new technologies or phenomena of the digital world, which have a significant influence on the current requirements for the acquisition of these specific competencies. In defining areas of digital competence, the text relies on conceptual models that seek to define a coherent language that unifies terms related to different digital literacies. In the conclusion of the theoretical part, the thesis maps the strategy of the educational policy of the Czech Republic in relation to the implementation of these models in curriculum documents. The resulting outcome is a confrontation of the observed issues with the field of art education and its theoretical starting points. The practical part of the work presents a conceptual analysis of the proposed art education lessons aimed at the systematic development of pupils' digital competences. It is supported by the presentation of my own creative activities, which served as a reflective tool used during the design of the submitted assignments. KEYWORDS Digital competence, digital...
|
|
|
The world of Kitsch and possibilities of Eco`s Semiotics of Mass Communication
Sedláková, Anna ; Borecký, Felix (advisor) ; Švantner, Martin (referee)
This diploma thesis explores the phenomenon of kitsch. One of the aims of the thesis is to address significant theories (H. Broch, M. Kundera, P. Rezek and T. Kulka) and to analyze them further in relation to the central concept of Umberto Eco, which defines kitsch as a communication. According to Eco, kitsch is not to be defined solely by the structural qualities of the work, but also by the intention that the author creates and by the means that the work is later perceived by the audience. The focus of this thesis is to be pointed not on the kitsch as a definition of a certain type of object and its aesthetic evaluation, but rather on the attitudes and interpretations that transform objects and thoughts into kitsch. Another aim of the thesis is to mark a possible shift in conception of kitsch in context of the changes brought by the age of new media - the changes that radically change the ways of communication, and the organization of society, too. Such change proposes the use of kitsch both as an emotional and simplifying approach. Kitsch, in its wider conception, becomes a pervasive and actual phenomenon. In addition to the characteristics of new media, the thesis uses the concept of Cyberculture by Pierre Lévy and the Liquid Times theory of Zygmunt Bauman. In its conclusion, the thesis attempts to...
|
|
|
New Media and Sport: Repeated Confrontation with Failure on the Example of Ice Hockey Coach Josef Jandac
Matějka, Filip ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
This thesis deals with the relationship between new media and sport. The main research problem is the repeated confrontation with failure on the example of professional ice hockey coach Josef Jandac. The aim of the presented thesis is to examine how Jandac's media image evolved on selected new media platforms (news websites and social networks). We also want to explore to what extent the content presented by each new media differed and whether confrontation with failure prevailed at certain times. Qualitative content analysis constitutes a means to achieve set goal. Based on the mentioned research method, articles from sport websites and posts from social networks were analyzed. The first group of sources includes the internet portals iSport.cz, Sport.cz and iDNES.cz/Sport. The second group of sources consists of comments by users on the official Facebook page of HC Sparta Prague and posts by Spartan supporters from the SHS fan club discussion forum. The research file contains a total of 132 texts (68 articles and 64 posts). The thesis is organized into theoretical, contextual and analytical section. The theoretical part provides relevant theoretical background on the relationship between new media and sport, sport content, social media, attributes of online fan audiences and sport journalism in...
|
|
|
The American Media System and Political Parallelism: From Internal to External Pluralism
Charvát, Šimon ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This bachelor's thesis examines the changing media system in the United States. Previously, the U.S. media system was seen as having the highest quality of journalism and its journalists as the greatest professionals. Due to the innovation of technology and increasing commercialization, the American media system is undergoing a major transformation. Part of this transformation is the transition from a media model of internal pluralism to one of external pluralism. In recent decades, the private American media, which were characterised by their impartiality and political balance, have begun to take committed positions and to side with political affiliations. Through a research of media science and political communication theories, followed by a structured synthesis, this paper aims to answer the question of why, when, and for what partial reasons this transformation occurred. This thesis will first describe the systems understanding of democracy and the integral role of the media system within it, place the American media system in historical context, and introduce the reader to theoretical models of media systems. It will describe aspects of the media system such as political parallelism and commercialization and then offer possible reasons behind this transformation. This work can serve as a...
|
|
|
Youtube as a space for modern English language learning
Gregor, Rudolf ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The bachelor thesis entitled "YouTube as a space for modern English language learning" deals with the characteristics of a successful YouTube channel dedicated to English language learning. The goal of the thesis is to identify specific elements that are typical for a successful video of a given focus using the method of quantitative content analysis of a selected sample of reactions of users of a given media message in the form of comments under the most watched video. Prior to the actual research part of the thesis, it offers a reflection on the origins of communication and its development through media to mass media and new media, it also discusses the use of media and new media in education through a mixed perspective of media studies and pedagogy, and highlights several disciplinary and interdisciplinary scholarly works exploring the issue in the context of the use of different types of new media in education. The chapter on the origins of the social network YouTube, in the language of numbers and statistics, also mentions the current enormous reach of this media space and precedes the research section, in which the thesis already describes the most watched video for three popular YouTube channels dedicated to English language learning, the channels under study in general and, in particular,...
|
|
|
Humour in post-digital collage
Svobodová, Tereza ; Magidová, Markéta (advisor) ; Vartecká, Anna (referee)
The work focuses on the phenomenon of post-digital humorous collage, which is present in the contemporary world in various situations of our visual perception, from the digital environment to the physical one. The text will interpret internet memes, analyze the works of artists focusing on collage in post-digital society and the joke as such. According to the analysed images and collages, a series of collages reflecting a specific exhibition is then created in the practical part. The didactic part will then creatively and through humour animate the original works in the given exhibition space. KEYWORDS humor, collage, memes, post-digital art, new media, art education
|
guest ::
